Innovation Series
Creating New
Products and Services
Introduction
World class new product
& service development has become the
focus of successful companies. As global
competition increases new product introduction
and creating strong brands have become
the critical success factors. Indian companies
hitherto have not given enough attention
to new product development. Managing new
product development, enhancing innovativeness
of new product, inculcating creative product
features, reducing the cycle time for
development, launching products and minimizing
product failures are the critical competencies
needed today. The course is specially
designed to meet the requirements of two
streams namely, creative new product conceptualization
and new product introduction. New product
failures are extremely risky and recoveries
from product failures are becoming increasingly
difficult. Making sure that the new products
wins and making it first time right requires
a higher level creative thinking. Creative
new product development also needs robust
systems for new product creation. It has
been found that the use of new product
development templates can ensure that
the success rate can be 80% compared to
the normal success rate of 20%. This workshop
will be a unique opportunity to blend
creative thinking and new product development
for executives responsible for business
development.
Objectives
The objectives of the
programme is to create and utilize new
product development templates in new product
development process, so that thinking
and realizing processes are synergized.
Still another objective is to ensure that
the success rates of new products launched
remains high through the use of cross
functional interactions.
Contents
The course will focus
on new product & service development
processes, creativity stimulation techniques
and cross functional interactions so as
to increase the new product success. As
global competition increases we have to
achieve global new product benchmarks.
The approach will be to achieve enhanced
creativity, reduced new product time and
high success rate.
The following topics
will be covered:
Day 1:
o How can we create new products/services?
o Why new products fail?
o Analysis of successful products.
o Stage and Gate process.
Day 2:
o Ideation tools.
o 40 inventive principles.
o How man creates?
o Cases from various industries.
Day 3:
o Global best practices.
o Assessing new product demand.
o Launching new products.
o Why products are liked and disliked?
o Reducing product development time.
o Winning product teams and cross functional
teams.
Faculty
The course will be run
by Experienced Faculty:
Dr. B. Bowonder, Director
Research and Dean, TMTC will deal with
new product & service development
processes.
Mr. Nitin Pai, Business
Head, Tata Elxsi
Dr. M. V. Vidyasagar,
Director R&D, Tata Consultancy Services
will highlight how an Indian software
company created a global product successfully
in a short time frame.
Other experienced managers
and academics like Dr. Kota Harinarayana,
Former Programme Director, Light Combat
Aircraft Programme would also share their
experience with the participants.
Who
Should Attend
Executives in-charge
of new product & service development,
product managers, business heads, R&D
project leaders, scientists from research
labs and research institutes.
Methodology
The course will have
lectures, cases, videos, exercises as
well as presentations. This will be interactive
workshop in which a number of illustrative
examples will be brought out.
Dates
To be announced soon
Fee
The fee of this programme
is Rs. 22,500/- plus 12.24% service
tax. This includes tuition fee,
course fee, course material, accommodation
and meals. We would request you to remit
the programme fees along with your nomination.
The payment may please be made by demand
draft in favour of Tata Management Training
Centre, Pune.
Contact Details
Programme Director
Dr. B Bowonder, Director Research &
Dean TMTC
bowonder@tata.com
+91 20 66091030
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