Sharpening competence in formulating and implementing market-oriented strategies, plans and programmes in a dynamic environment is essential for successful corporates. This requires an in-depth understanding of the concepts underlying strategy formulation, for the development of capabilities to make pragmatic conjectures/assumptions about competitive actions and reactions that have strategic implications.
To ensure that the sales force delivers in line with the brand and marketing objectives of the organisation, it is critical to align the selling strategies with the marketing strategies of the company. This includes relationship marketing and leverages the emerging role of IT in the area of sales and marketing.
TMTC has a number of programmes in the area of marketing, including strategic market-oriented management, aligning sales to marketing strategy, key account management, launching new products, etc.
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