Nov 14
Marketing Gurukul
10 Nov - 14 Nov
Tata Management Training Centre, 1, Mangaldas Road, Pune 411001
Consumers today have nearly perfect information, while businesses face constant pressure on price and ever increasing competition. In this environment marketing professionals need to think and act out of the box, despite the challenges of day to day business that can come in the way of doing so effectively. There’s a need therefore to unlearn, relearn and apply the basics of the marketing discipline.
There is also a greater need to be aware of the latest trends in marketing. To acquire this knowledge requires you, the marketer, to step out of your office; break the routine; and join other marketing professionals from different industries in order to learn from each other and the best brains on the subject in academia and industry.
The Marketing Gurukul at TMTC is designed with utmost care to provide just such an enriching learning environment for marketing professionals. It is a unique five-day intensive program that covers approaches and strategies essential for marketing strategists, practitioners, and executives. The blend of faculty from academia and industry will take our participants through both the depth and breadth of marketing.
Our selection of learning topics will ensure that there’s something here for all marketing professionals across industries, products and services.
The program adopts a practice based approach whereby modern day challenges of marketers are discussed in great depth, and learning is enabled through intensive discussions, faculty inputs, and experience sharing by leading industry practitioners. The focus will be on contemporary issues such as customer orientation; linkage between value and price; competitive strategies; and emphasizing the relationship orientation. 
The culmination of the program aims at re-connecting marketing with the overall business purpose or the mission of the organization.
Programme Director
Dr. Richa Vyas
Programme Co-ordinator
Ms. Shweta Singid

Program Highlights
  • Aligning marketing with corporate strategy
  • Competitive strategies in marketing
  • Market Sensing
  • Firms as customers
  • Understanding and interpreting customer value
  • Approaches to segmentation for better market impact
  • Managing channel segments and conflicts
  • Product planning
  • Enabling service excellence
  • Managing brand communication effectively
  • Customer Relationship Management
  • Social media marketing
The program will utilize a mix of interesting class presentations, case study discussions, in-class exercises, and experience sharing by leading industry experts. Along with the in-class sessions there will be many engaging activities such as a Marketing Café, where participants have an opportunity to discuss live challenges. Another very beneficial feature of the Marketing Gurukul is 'participative learning', as all the participants come from diverse backgrounds and industries
  • Marketing planners and practitioners
  • Those who formulate marketing strategy 
  • Business Unit heads
  • Managers planning to shift to marketing from other functions

INR 60,000 /- (double occupancy basis) plus applicable taxes.
INR 70,000 /- (single occupancy basis) plus applicable taxes
This is a residential program and the fee includes course fee, cost of instructional material/programme kit, food & accommodation for participants.
Group Discount: 
For every 5 nominations from an organization, the 6th nomination would be at ‘no charge’ – i.e. 6 nominations at the fee of 5 nominations.

Last Date for Nomination
The last date for receiving nominations is 20 October 2014. Accepting nominations beyond this will be based solely on the discretion of the program director.

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