Sep 14
Tata Group Corporate Communication Leadership Programme
29 Sep - 30 Sep
Tata Management Training Centre, 1, Mangaldas Road, Pune 411001
In this fast evolving information and digital age, management of organizational reputations, brand building, crisis communication, stakeholder management and effective use of social media have become critical skills for corporate communicators. The demand for communication specialists is constantly on the rise as top managements realize the tangible and intangible value that proficient corporate communicators provide. Communication practitioners need to keep honing their skills to stay relevant and valued in any organization. This program offers a unique opportunity for Tata group Corporate Communicators to learn strategic communication planning, best practices in communication, develop some fast 'think on your feet' abilities, use social media adeptly as well as get a macro view of organizational communication management.
The two day programme for Corporate Communicators aims to help you achieve:
  • An understanding of strategic communication planning
  • An understanding of how to make your brands live
  • A learning on Thought Leadership practice
  • A practical learning of crisis communication
  • An understanding of media measurement
  • Effective use of Social Media
  • Learning the art of stakeholder management
Mid to senior level corporate communicators as well as managers who handle corporate communication functions in Tata companies

This fee has been highly subsidized by Tata group Corporate Communication. This is a residential program and the fee includes course fee, cost of instructional Material/program kit, food & accommodation on single occupancy basis. Participants should arrive on the evening of 28 Sep 2014 as programme commences sharp at 0830 hours on 29 Sep.