Jul 14
Tata Group Essentials of Management Seminar (TATA- GeMS)
20 Jul - 20 Sep
Tata Management Training Centre, 1, Mangaldas Road, Pune 411001
The Tata GeMS Program is a combination of an online & in-class program designed for junior managers of Tata Group companies. The program focuses on several aspects of managerial functioning that are critical to their effectiveness. The program aims at building general management capabilities of participants by helping them to acquire an integrated perspective on management situations. The program covers three functional areas; Finance, Marketing and Human Resource Development. It also covers decision making situations that enable participants to identify and understand managerial challenges
Programme Director
Dr. Ajay Kolhatkar
Programme Co-ordinator
Ms. Shweta Singid

  • Develop competencies and skills essential for mid-management roles.
  • Impart contextual and functional knowledge in three domains- HRM, Marketing and
  • Finance of contemporary high quality management education.
  • Provide guidance / approaches to think through various business strategies in diverse competitive scenarios.
The program is offered 2 days a week for 3 months.
At the end of the program, participants are awarded a completion certificate jointly awarded by TMTC and Symbiosis Institute of Business Management (SIBM), Pune.

Financial Management
  • Understanding financial statement
  • Financial analysis and cost analysis for strategic decision making
  • Managing short-term liquidity and working capital management
  • Cost of capital and economic value added
  • Investment analysis of new business or projects opportunities
  • Financial modeling for value creation
Marketing Management
  • Market opportunity analysis
  • Customer value analysis and decisions to build relationship with customers
  • Designing new market offers, product positioning and targeting
  • Pricing strategy
  • Building strong brands
  • Sales and distribution management
  • Services marketing, CRM and Internet based marketing
Human Resource Management
  • Fundamentals of Human resource management
  • Recruitment, selection and strategies to retain talent
  • Measuring people effectiveness, performance feedback and compensation systems
  • Training and Development as well as overview of International HR issues and complexities

The on-line program allocates the time on various modules in the following manner:
  • Finance - 14 hours
  • Marketing - 12 hours
  • HRM- 12 hours
  • Guest session on contemporary, relevant issues - 07 hours
The in-class part of the program covers cases and management situations reflecting management experiences and provides participants with an opportunity to discuss critical business issues & challenges. This in-class session also equip participants with the soft skills required to become a successful manager.
All TATA GeMS modules are taught by highly qualified faculty.
  • The program is open to all Tata group companies
  • At least 2 years with Tata Group
  • Individuals without formal management education
  • Individuals in junior management roles
  • Those moving into people management roles in the near future
  • Blended learning - combination of on-line sessions followed by physical classroom sessions
  • Coverage of three key business functions – HR, Finance, Marketing
  • Time effective - 2 classes per week between 6:00 to 8:00 PM
  • Short Duration - 3 months (about 45 hours) Builds general management capabilities

INR 35,000/- (Thirty five thousand) and taxes as applicable.
This is a blended e-learning program and the fee includes course fee, cost of instructional material/programme kit for participants excluding travel cost for participant