The CEO MASTER CLASS for Tata AutoComp Systems Limited a Customized Intervention for 30 JVs of TACO was designed & delivered to 25 CEOs/COOs. This 12 day workshop spread over 3 months was proposed with the objective to revisit fundamentals and framework in the areas of strategy, leadership, markets & customers, and finance with an execution focus.

The 3 day Strategy Module reviewed some of the principles that enable a company to achieve durable advantage and value creation in its business. To this end, participants were exposed to some of the core concepts, analytical techniques and frameworks in strategic management that are useful in developing, evaluating, and implementing value-creating strategies in organizations. The module examined the drivers of the current economic downturn that companies face, and explored actions and strategies that can be used to manage effectively in a difficult business environment.

The 2 day Finance Module covered basic concepts in financial management and introduction to financial statements. The 2 Rules on Good Finance Management & Marginal Costing Principles helped participants to work out Break-even Points for their businesses / projects, set targets for achieving sales, determine pricing policy, take marketing related decisions, understand the impact on profitability of decisions pertaining to credit given to customers, discounts offered etc. The Reading of Funds Flow Statements done through a case study gave an insight into how to evaluate the health of an organisation using a funds flow statement in a group discussion exercise. The participants got an opportunity to test the practical application of all the principles that they had learnt during the course of this programme.

The Operations Module covered topics on Introduction to Operations Management, Process-Product Matrix, Scheduling, Process Control, Operations Strategy & Vertical Integration. Case studies developed by IIM A were used in this Module.
The focus of the Marketing Module was on institutional customers and business-to-business marketing domain. Five HBS case studies were discussed in this program. This Module helped participants understand the role of the marketing function in creating and delivering value to the customer and drive overall equity of the organization. It presented integrating frameworks for solutions to problems faced by marketing managers specially relating to marketing operations. It helped the CEOs develop skills in formulating marketing strategies, marketing plans and implementation of such programs.
The final module on Leading Performance at TACO covered sessions on Tata Leadership Practices (TLPs), Leadership coaching, personal mirror etc. These sessions were delivered through role plays and case discussions.
Participants’ Speak about the programme
  • Finance is not as complex as it is made out to be. The learnings were on - marginal costing and fund flow.
  • Leading Performance at TACO -“It was a necessary session for understanding leadership qualities. Self realization on creating personal mirror. Excellent insights from team members”.
  • Understand your balance sheet more deeply and use that to drive your business decisions.
  • Excellent exposures on marketing strategies
  • It gave a new dimension to look at our business by creating competitive edge.
  • Clear understanding of strategy. Execution of the strategy and trade Offs related. Action Inertia and cognitive inertia.
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